Question: Please watch the video below and answer the questions. https://www.marthastewart.com/7985856/martha-stewart-canopy-growth-cbd What are the top two challenges that Canopy Growth must overcome in order to achieve

Please watch the video below and answer the questions.

https://www.marthastewart.com/7985856/martha-stewart-canopy-growth-cbd

  1. What are the top two challenges that Canopy Growth must overcome in order to achieve success in the American cannabis industry? To what extent can these challenges be addressed by advertising? Explain your answer.
  2. Evaluate the decision made by Canopy Growth to partner with Martha Stewart. Is Martha Stewart a good choice for a spokesperson for a line of cannabis products? Explain your answer.
  3. What route to persuasion does the promotional video use (peripheral or Central Route)? Is this appropriate for the product showcased in the video? Briefly explain your answer.

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