Watch Tori McClellan's 12-minute video on "Social Listening" in the Chapter 11 "Expert Sessions", or directly on YouTube @ https://www.youtube.com/watch?time_continue=4&v=4N-L44c7HKc&feature=emb_logo

1. According to Tori what does social listening allow you to do?

1. Where does Tori go to identify influencers?

1. How does Tori suggest starting a conversation on Twitter and why?

1. According to Tori, what percentage of consumers use social media to inform their buying influence and why should marketers care? Can you think of a firm that uses Twitter well to this end? Please explain and support your answer with examples.

1. Social listening is the process of monitoring digital channels to devise a strategy with what purpose? Who would be best served with a digital monitoring strategy and why? Please be specific and provide examples.

Answer rating: 100% (QA)

According to Tori McClellan social listening allows you to understand and analyze conversations happening on social media platforms It enables you to ... View the full answer