Please Write about Aeon Supermarket using the ALL points provided Below. (please give answer for each point can be in point form but related pls)

PLEASE DO NOT write about Aeon from yourself BUT according to the points asked for.

Your paper should include:

(1) Introduction and a summary (less than 400 words)

(2) Critically evaluate some or all of the following: (50%)

- targeting, brand positioning and brand values - brand equity and brand building process - brands elements - IMC and other marketing programs

- brand associations and brand strategies

(3) Provide suggestion for further enhancing brand equity (may include some of these topics): (35%)

- some of the brands elements (brand name, URL, logo or symbol, character, slogan, jingle, packaging) - brand positioning (POD/POP, straddle positions, updating, etc.) - any marketing program(s) (product, pricing, channel and/or IMC) - brand associations and/or brand strategies

(4) Conclusion (5%)

FON