Please Write about Aeon Supermarket using the ALL points provided Below. (please give answer for each point can be in point form but related pls)

PLEASE DO NOT write about Aeon from yourself BUT according to the points asked for. Please only give a critical analysis of Aeon brand management

You need to use marketing theory to identify what techniques they have used in their business, and give your opinion on the strategies if they are good or bad with through explanation. You can evaluate on the following

- targeting, brand positioning and brand values

- brand equity and brand building process

- brands elements

- IMC and other marketing programs

- brand associations and brand strategies

FON