Question: pls pls pls answer this question, i need it urgently i will rate immediately Problem E-Book Readers have become an ubiquitos part of our lives.

pls pls pls answer this question, i need it urgently i will rate immediately

pls pls pls answer this question, i need it

Problem E-Book Readers have become an ubiquitos part of our lives. The first models were launched in US in the year 2009. Sales data is available for the first eight years (See below). Please use the Bass Model Estimator provided. Use the spreadsheet tab called "NLS Bass-Estimator" The target market size for e-readers is about 250 million Annual Sales (Units Year Sold, millions) 2009 2010 5 2011 10 2012 19 2013 24 2014 22 2015 19 2016 22 Please use the NLS Bass Estimator provided to answer the following a) How would you characterize the future for tablets? Are consumers crazy about this technology or are luke warm? 15 points b) Prepare a five year forecast for this industry; has the market reached its peak (please identify the demand peak). 5 points c)How are the estimates of the diffusion model parameters p and get affected if the market size estimate is higher than 250 million? 10 points d) If you used a 3-week Moving average based forecast, what would be the forecast for 2017? Should you use the MA forecast or the Diffusion for the 2017. Please justify! 10 points

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