pls use the info below to create a marketing plan for new product addition to McDonalds in a detailed marketing plan Segmentation and Target Market. I. Identify and justify the targeting strategy used. II. Describe the primary target market. III. Outline the segmentation variables/bases used and provide some rationale for your selection. IV. Ensure your target meets the 4 criteria of substantiality, identifiability, accessibility, responsiveness. Positioning Strategy. Positioning statement for your product Perceptual map MARKETING MIX Product. I. Type of new product II. Type of innovation III. Description of: Core product (basic benefits to the customer) Actual product (features, package, label, brand name, quality, appearance) Augmented product (warranties, service components etc.) IV. Product strategy V. Brand strategy VI. Stage of product life cycle PLC Price. I. Pricing objective II. New product pricing strategy III. Pricing tactics IV. Suggested retail price (MSRP) of your product with some justification Place/Distribution. I. Distribution objectives II. Distribution strategy III. Distribution tactics Promotion. I. Communication objective(s) II. Main communication message III. Promotional mix