Plz help me answer these question. It related to Branding and Advertising. 1/ Advertising appeals A/ Describe
Question:
Plz help me answer these question. It related to Branding and Advertising.
1/ Advertising appeals
A/ Describe the differences in the three main types of advertising messages - emotional (affective), cognitive, and behavioural (conative).
B/ Explain which type/s of advertising message is used by Patagonia
C/ which type/s is most suited to Patagonia and why?
2/ Media Options
You are Patagonia's Brand and Communication Manager, Australia. You have a team of marketing interns working wth you.
A/ Draw upon your know ledge of media strengths and weaknesses to critically explain how and why/not Patagonia should/not advertise on: TV, Radio, Print, and OOH in Australia.
B/ Offer advice on how to understand audience size for each of the four media options in the Australian market.