Question: Plz help with those multiple choices (only one answer is correct for each question) Q1: Because of the type of customer as well as the
Plz help with those multiple choices (only one answer is correct for each question)
Q1: Because of the type of customer as well as the geographic scope of the market, a manufacturer of oil-well drilling platforms will most likely rely on ________ as the primary ingredient in its marketing communications mix.
A. sales promotion
B. public relations
C. publicity
D. advertising
E. personal selling
Q2:


As far as marketing communications activities are concerned, in the introductory stage of a product's life cycle, management will probably: O use both advertising and personal selling as critical components O use very little personal selling O promote the advantages of its brand over other competitive brands make little use of trade shows or exhibits O use advertising as their major marketing componentThe Great Tulip Crash of 1637 virtually bankrupts the Netherlands; as a result, for decades the country is often unable to pay soldiers to defend its interests abroad. This crash is said to have been caused by: O Word-of-mouth rumors, what we call today - \"buzz\" O Mismanagement of Dutch public sector 0 Bad relations with the Turkish government O The Great Plague of Europe 0 All of these four factors contribute to that
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