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.Read the case study below and answer the questions that follow GIRL POWERED Girl Powered is a health and fitness club located in Chicago. It is a woman's only gym and has a variety saunas and spas. Health and fitness instructors and dieticians can tailor classes, programes and diets to best match their clients' goals and aspirations programmes and classes, and upmarket facilities including The club has performed well over the last two years but now faces competition from two cubs, Wellness and Glides which have just opened, Wellness has been particularly successful and has attracted a number of customers from Girl Powered te management of Girt Powered conducted some extensive market research to find out more information about their customers. Qualitative and quantitative data was collected, om both primary and secondary sources. A market research company was employed used to gather mach data, and they used a variety of different sampling methods to obtain this As well as interviews and observations, they used a series of focus groups to find out customer's views on diet and exercise. Some of the information discussed in these videoed scus groups was very emotional around the exercise and dietary habits of members and especially body image - the information obtained is deep and informative. They used a series of focus groups to find out customer's views on Girl Powered and a questionnaire to provide them with more precise data about the way customers used their club Girl Powered his wively in market research by adopting the following strategies 20 19 17 14 11 10 7 22 21 16 13 12 Girl Powered is a health and fitness club located in Chicago. It is a woman only and has a variety of derent programes and comes and are saunas and spas Health and fitness instructors and dieticians cantar cases, programmes and its to be the nations The club has performed well over the last two years but now faces competition from two dubs were and des which have opened Wellness party The management of Girl Powered conducted some extensive market research to find out more information about the customers. Qualitative and quantive data was cold from both primary and secondary sources. A market research company was employed used to the much data and they used a variety of different sampling methods to As well as interviews and observations they used a series of focus groups to find out customers views on diet and exercise. Some of the information on the video This focus groups was very emotional around the exercise and dietary habits of members, and especially body image the information obtained is deep and format they series of focus groups to find out customers views on Girl Powered and a questionnaire to provide them with more precise data about the way customers and their dun Dintroducing a friendship group membership schemes a group of friends can sign up at a counted me and we cases specified for the Mother daughter membership Summer Outside a nearty park weher permite con The management of Girl Powered believe that this new customer orientated approach which targets hea ss for the whole family will ge the dub a unique salg point and enable to stand out from the competition Discuss three alternative sampling methods that Girl Powered could have used to achieve more useful market research results. 3 marks According to the case, explain the use of focus groups to collect research data 14 marks] 2 Discuss any ethical implications of the market research Girl Powered has engaged in. 13 marks] 3