Point: PowerShirt's Differential Advantage $-$ Google Chrome

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Progress $12\%$

Decision Point: PowerShirt's Differential Advantage

Now that you have been briefed on the PowerShirt's features, you need to identify which attribute of the PowerShirt is its most valuable differential advantage. Keep in mind that the differential advantage is the feature that sets it apart from the competition and makes the product desirable to the target market.

VP of Marketing: "The sports apparel market is large and growing $--$ nearly $$100$ billion in sales in the Unitec States alone $--$ and is crowded with big$-$name competitors with huge product lines offering hundreds of shir styles and colors. To succeed in the sports apparel market, Powerfully Fit needs to stand out from the rest."

Which of the following is the PowerShirt's differential advantage?

Select an option from the choices below and click Submit.

Style

Power

$4$

$+$

$x_{F4}$

o;:$-F5$

$$

$1\{\begin{array}{c}\text{:}[8]\\ 7\end{array}$

$7$

$*$

$$

$F10$

F$12.$

$3$

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