Question: Point your browser to theNielsen Segment Explorer. Note that there are various market segments that have been determined by the same method of data collection

Point your browser to theNielsen Segment Explorer. Note that there are various market segments that have been determined by the same method of data collection used to identify television ratings. Explore the segments, noting how they're different and similar.

Pick a product in each of the following categories: cell phones, clothing, beverages, travel and toys. For each category, identify the top 3-4 market segments that the products should be marketed to.

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