There are various market segments that have been determined by the same method of data collection used to identify television ratings. Explore the segments, noting how they're different and similar. Search the internet for different segments.

Pick a product in each of the following categories: cell phones, clothing, beverages, travel and toys. For each category, identify the top 3-4 market segments that the products should be marketed to. 

Write a  paragraph for each, first identifying the product and the segments, then justifying why you chose those segments for that product.

Answer rating: 100% (QA)

Market segmentation is a process of dividing a heterogeneous market into smaller groups with similar needs interests or characteristics There are vari... View the full answer