Question: PONEDY QUESTION 2 50 ponts Saver Chapter 2 Communication in Contemporary Organizations (50 points) Write a text of around 200 words and answer the following

PONEDY QUESTION 2 50 ponts Saver Chapter 2

PONEDY QUESTION 2 50 ponts Saver Chapter 2 Communication in Contemporary Organizations (50 points) Write a text of around 200 words and answer the following questions. You will be given a maximum of 10 MARKS for your use of language, e.g. grammar, vocabulary, spelling etc. In addition to the points detalled below 2A) Explain why until the 1980s marketing and public relations were seen as different in their respective objectives and activities (20 MARKS). 2B) Using your own words, define the term branded content. To illustrate your answer, provide the definition as well as the example of a corporation that may be easily related to this concepA (20 MARKS). For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac)

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