Question: Chapter 2 Communication in Contemporary Organizations (50 points) Write a text of around 200 words and answer the following questions. You will be given a

Chapter 2 Communication in Contemporary Organizations (50 points)

Write a text of around 200 words and answer the following questions. You will be given a maximum of 10 points for your use of language, e.g. grammar, vocabulary, spelling etc., in addition to the points detailed below.

2A) Explain the relationship between marketing and public relations activities in the development of contemporary corporate communication. (20 MARKS)

2B) Define the following term: branded content. Besides point out why firms like The Body Shop, Coca-Cola, Red Bull, or Starbucks can be considered as good examples of corporation related to the mentioned concept. (20 MARKS)

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