port, finished his first year's performance key competencies and key results is as follow Content of a Personal Development Plan at Brainstorm, Inc. individual development plans for the employees based on their performance evaluations. Recent Jay, an inside sales representative and Cathy die with Cathy Cathy's performance evaluation of development plan for Jay (Hint: use information included in Section 8-1 Personal Development and CASE STUDY 8-1 athy is a les manager at Brainstorm, Inc. a computer software training company that training software located in Lehi. Utah. One of Cathy's responsibilities is to complete annual performance evaluations with all of her direct reports and create Sco Performance Appraisal Form Supervisor Comments Key Competencies Could be more proient with greater product Sales and Marketing Dowledge of and nowledge Needs groter understanding of mes to whowrocong Dructs or service the best of each of the products Customer and Personal Service Knowledge of land Good verbal and most of the time processes for providing customer and personal Had a couple occasions when customers for services werent geng enough personal assistance with recently purchased products Interpersonal Communication to others to convey Very good sent offee Mention to wise customers and oty develops a good A- DOOR ng time to understand te po Dort w wers made and angebote Persuasion and Negotiation Persuading over to change the Adequate, but could be more direct and minds or behavior ang ones together and trying to reconde peuve with customers doces Problem Sensity and thic The og Show great to arte word to go wrong other does not come potions are taking an netics wolve some problem olycopriting herba proti ortium for the worse Key Results Supervisor Comments Score Degree to which employee met mentily sales goule (550,000 in seinem A Megos 56 percent of the Degree to which employee met referral goals 110 referrals a month Needmprovement. Met een gools Number of cold ce made moto 50 percent of the time in the last months Ben Tre pertence and how to businesses Place yourself in Cathy's shoes, and use the above performance evaluation to develop an individual