Porter's 5-forces framework implies that selling drinking water in a 1-litre bottle for $4 cannot be profitable
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Porter's 5-forces framework implies that selling drinking water in a 1-litre bottle for $4 cannot be profitable because water is available almost for free and has low customer switching costs and there are low barriers to entry. (This question is intended to encourage you to read about Porter's five forces framework).
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Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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