Positioning Matrix Assignment

Name:

You have been tasked with creating a positioning matrix for the automobile industry. Using the

template on the next page to display your work, determine the placement of the following

vehicles based on the price and the vehicles$$ overall purpose. Then, answer the questions

below.

$$ Honda Accord

$$ Ford Mustang

$$ Audi A$6$

$$ Volvo XC$90$

$$ Subaru Outback

$$ Tesla Model $3$

$$ Mercedes$-$Benz C$-$Class

$$ Lexus RX

$$ Volkswagen Golf

$$ Alfa Romeo Giulia

$1.$ Based on where the autos are positioned on the matrix, where do you think the biggest gap is

in the market?

$2.$ What other insights did you gain from the matrix results?

POSITIONING MATRIX

EXPENSIVE

AFFORDABLE