You have been tasked with creating a positioning matrix for the automobile industry. Using the template on the next page to display your work, determine the placement of the following vehicles based on the price and the vehicles overall purpose. Then, answer the questions below. Honda Civic

* Mini Cooper

Porsche 911

Range Rover

Jeep Cherokee

Toyota Prius

BMW M3

Lincoln Navigator

Ford Focus

Lamborghini Gallardo

1. Based on where the autos are positioned on the matrix, where do you think the biggest gap is in the market? (Please add to each car its price and basic positioning statement, i.e., family/economy/etc.)

2. What other insights did you gain from the matrix results?

3. Explain why this positioning map is important to an auto manufacturer.

4. List the common positioning errors that couldve been done for this positioning project.

5. Craft a positioning statement that reflects a possible new vehicle market position.