You have been tasked with creating a positioning matrix for the automobile industry. Using the template on the next page to display your work, determine the placement of the following vehicles based on the price and the vehicles' overall purpose. Then, answer the questions below.

Honda Civic

Mini Cooper

Porsche $911$

Range Rover

Jeep Cherokee

Toyota Prius

BMW M$3$

Lincoln Navigator

Ford Focus

Lamborghini Gallardo

A good example will take into consideration the price of each car and the purpose. In the matrix, add dots to better clarify where the individual models are placed on the matrix.

Based on where the autos are positioned on the matrix, where do you think the biggest gap is in the market?

EXPENSI

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What other insights did you gain from the matrix results?