Question: Positioning Statement for Disney Develop a positioning statement using this formula: To [ target audience ] , [ product / service / organization name ]

Positioning Statement for Disney
Develop a positioning statement using this formula: To [target audience],[product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].
Repositioning Considerations Disney
Do you recommend a repositioning that improves on what the organization has been using up to this point? Why or why not?

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