Positioning Using the options below, create a positioning statement that accurately communicates the product's place in the market. As you create the positioning statement, there are a few things you should keep in mind. Positioning statements should: Align with brand values and attributes Use specific language that resonates with your entire audience Not contain sales pitches or over-the-top claims Communicate value, not technical features Positioning statements should be short, succinct, and realistic. The best positioning statements are specific and identify what makes a product unique. Build a Positioning Statement This tote is perfect for Target Audience It's Description making it ideal for Best Use Target Audience Age 20-2930-3940-49 Type StudentsMomsBusiness ownersAthletes Interest 1 Looking stylishWorking outTravelingHikingSportsShopping Interest 2 Family activitiesClubbing with friendsReading booksVolunteeringBloggingPhotographyClimbing the corporate ladder Description Description 1 High-endDurableAffordableFashionableFunkyEye-catching Description 2 ColorfulUniqueLuxuriousLeatherVeganFunctionalPacked with pocketsProfessional Best Use Best Use 1 Packing lunchGetting outsideStaying on trendLooking professional Best Use 2 Standing out in a crowdWeekend getawayKeeping organizedGoing to the gym Back Continue Run Simulation