Positioning Using the options below, create a positioning statement that accurately communicates the product's place in the market. As you create the positioning statement, there are a few things you should keep in mind. Positioning statements should: Align with brand values and attributes Use specific language that resonates with your entire audience Not contain sales pitches or over$-$the$-$top claims Communicate value, not technical features Positioning statements should be short, succinct, and realistic. The best positioning statements are specific and identify what makes a product unique. Build a Positioning Statement This tote is perfect for Target Audience It's Description making it ideal for Best Use Target Audience Age $20-2930-3940-49$ Type StudentsMomsBusiness ownersAthletes Interest $1$ Looking stylishWorking outTravelingHikingSportsShopping Interest $2$ Family activitiesClubbing with friendsReading booksVolunteeringBloggingPhotographyClimbing the corporate ladder Description Description $1$ High$-$endDurableAffordableFashionableFunkyEye$-$catching Description $2$ ColorfulUniqueLuxuriousLeatherVeganFunctionalPacked with pocketsProfessional Best Use Best Use $1$ Packing lunchGetting outsideStaying on trendLooking professional Best Use $2$ Standing out in a crowdWeekend getawayKeeping organizedGoing to the gym Back Continue Run Simulation