Positioning

Using the options below, create a positioning statement that accurately communicates the product's place in the market.

As you create the positioning statement, there are a few things you should keep in mind. Positioning statements should:

Align with brand values and attributes

Use specific language that resonates with your entire audience

Not contain sales pitches or over$-$the$-$top claims

Communicate value, not technical features

Positioning statements should be short, succinct, and realistic. The best positioning statements are specific and identify what makes a product unique.

Build a Positioning Statement

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