Post #1 - Overall Model of Consumer Behavior

Select a real product as the basis of this discussion question. (Example-Porsche Panamera Turbo sports car)

Review the image below.

Post #1 - Overall Model of Consumer Behavior 1. Select a real product as the basis of this discussion question. (Example-Porsche Panamera Turbo sports car) 2. Review the image below. External Influences Experiences and Acquisitions Culture Subculture Demographics Decision Process Situations Social Status Reference Groups Family Marketing Activities Problem Recognition -Information Search Self-Concept Needs and Lifestyle Desires Alternative Evaluation and Selection Internal Influences Perception -Outlet Selection and Purchase 4 Learning Memory Motives Postpurchase Processes Personality Emotions Attitudes Experiences and Acquisitions