Question: Potential buyers within a market segment should be Multiple Choice familiar with the product but not yet brand loyal customers. previous customers of at least

Potential buyers within a market segment should be
Multiple Choice
familiar with the product but not yet brand loyal customers.
previous customers of at least one of the company's products.
similar to one another in terms of the advertising media used.
able to provide significant product synergies.
cannibalized from competitors' customers.
Potential buyers within a market segment should be Multiple Choice familiar

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