Question: Potential buyers within a market segment should be Multiple Choice familiar with the product but not yet brand loyal customers. able to provide significant product

Potential buyers within a market segment should be
Multiple Choice
familiar with the product but not yet brand loyal customers.
able to provide significant product synergies.
previous customers of at least one of the companys products.
cannibalized from competitors customers.
similar to one another in terms of the advertising media used.

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