Question
Potential buyers within a segment should be: 1- similar to those from different segments. 2- able to provide significant product synergies. 3- cannibalized from competitors'
Potential buyers within a segment should be:
1- similar to those from different segments.
2- able to provide significant product synergies.
3- cannibalized from competitors' customers.
4- similar in terms of responding to a marketing action.
5- familiar with the product but not yet brand loyal customers.
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Applied Regression Analysis And Other Multivariable Methods
Authors: David G. Kleinbaum, Lawrence L. Kupper, Azhar Nizam, Eli S. Rosenberg
5th Edition
1285051084, 978-1285963754, 128596375X, 978-1285051086
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