Practice Marketing Student Overview Document Saved Help Save & Exit 1 Welcome to Practice Marketing! These slides will provide an overview of the Practice Marketing simulation, along with basic navigation information, details about multiplayer games (if assigned), and an overview of how you earn your score Practice Marketing puts you in the role of a marketing decision maker for a small backpack company Second You will research the market for backpacks and choose a promising market segment to target You then design a backpack with the goal of matching its style, attributes and special features to the preferences of that market segment. After setting an initial price for your backpack you select distribution channels, and coordinate an integrated communications strategy to build awareless for your products The game includes a realistic marketplace in which you will compete against computer-controlled companies or classmates, depending on how your instructor has created the assignment. You will analyze sales results, collect competitive information and then retine your product. price, place and promotional strategies in order to maximize results and become a market leader upload a response file (15MB max) mload reference file Choose File No Se chosen Practice Marketing Simulation Student Overview updated pptx Submit