Practice your business technical writing. Complete your answer in memo format, traditional

communication used in the professional workplace.

$1.$ You are the new marketing manager for a firm that produces a line of athletic shoes targeted at

the college student subculture. For your boss:

$$ write a memo in which you list some product attributes that might appeal to this

subculture

$$ list the steps in your customers$$ purchase process

$$ recommend two marketing strategies that can influence their decision

$2.$ How do reference groups influence consumer buying decisions? Discuss how personality affects

consumer behavior. $(5$pts$.$