Pre$-$seen Case Study

$1+1=3$ Tech Ltd$.$

Background information:

$1+1=3$ Tech Ltd$.$ is a fictitious, small enterprise, based in Birmingham, UK$.$ The company employs around $25$ people. Its mission statement is:

$$To provide Synergy$-$Driven Innovation: SMART solutions for a Better Tomorrow$.$

The organisation was founded on strong ethical values and sustainability inspired by United Nations Act Now $($a campaign for individual action on climate change and sustainability see Act Now $|$ United Nations$).$

Currently located in Birmingham Science Park but some initial negotiations with Birmingham City University$$s STEAM house for a possible move and expansion of premises has begun.

Current Products and Services.

$1+1=3$ Tech Ltd provide SMART products for industrial applications including monitoring and control of Electric Vehicle charging points and heating systems. They have recently secured contracts with E$.$ ON and NHS England and have a turnover $2\mathrm{.}4$ Million.

They design and manufacture SMART electronics inhouse but outsource high volume production to China. Based on uncertainty around internet accessibility, data protection and trade tariffs, they are considering moving volume manufacturing from China to Malaysia.

Organisation Structure.

History Timeline:

Current Situation

Sasha Lee is aiming to maximise value and reduce operating costs to then sell the business after $3-5$ years. Sasha is keen to continue the digital transformation of the organisation to maximise its value.

In $2022,$ upon advice from McCampbell Consulting, an MRP System was installed by a previous project manager MRP ERP Software $-123$insight manufacturing system

McCambell Consulting were recently invited back in to review progress. Here is a summary of their findings:

$$The MRP implementation has not delivered the expected improvements in inventory waste, increased productivity, and delivery performance. The main reasons for this are attributed to the continuation of labour intensive, manual inventory management processes that are prone to error. For example, component deliveries are manually entered ad hoc; work in progress and production status is unknown; finished stock and status of product shipped from China is inaccurate.

Overall, $1+1=3$ Tech Ltd$.$ is missing real time inventory management to be able to benefit from the recently installed MRP system. Our recommendation is to urgently select and implement an inventory management system that can help automate transfer of stock, update shop floor data and provide real time statistics working alongside an MRP system.$$

Sasha is very emotional and flew in from USA to have a heated discussion with Jaz and yourself. Sasha thinks $123$Insight MRP was a waste of their money and should start from scratch after reading this article from Xero.com Inventory Management $|$ Guide to Inventory $|$ Xero UK

One of our own design engineers, Aisha, spoke to Sasha during this recent visit and offered to develop a bar code scanning system that could be used to update the $123$Insight MRP system with stock deliveries, booking out, assembly and finished goods status as they had previously done something similar in previous employment.

Jaz has hired YOU as a project manager to review the issues, select a software solution and provide a Project Plan for the implementation of an Inventory Management System that works alongside the MRP$.$

Resource Constraints:

$$YOU are the Project Manager and any other duties as required.

$$Jaz King, Managing Director.

$$Manufacturing Coordinator x $1.$

$$Purchasing Supervisor x $1.$

$$Stores Supervisor x $1.$

$$Design Engineers x $3.$

$$All other employees are involved in manufacturing, packing and any other duties as required.

Annual salary

Managing Director

$75,000$

Project Manager $($You$)$

$40,000$

Manufacturing Manager

$40,000$

Purchasing Supervisor $30,000$

Stores Supervisor $25,000$

Design Engineers $45,000$

Various employees UK Living Wage$*$

$*$ What is the real Living Wage? $|$ Living Wage Foundation

Answer all questions.

Question One: Strategic Management

As a result of new contracts with E$-$ON and NHS England, $1+1=3$ Tech Limited have started the process of customer profiling and value mapping. As part of this analytical process, it has been suggested that Osterwalder and Pigneur$$s Business Model Canvas $(2014)$ should be used as a starting point.

You have been asked by Jaz King to create the following, in preparation for an upcoming meeting:

a$)$Explain briefly the concept of a Business Model Canvas $($BMC$).5$ marks. $(5$ marks for BMC description$)$

b$)$Provide a rational for creating a BMC$.$ Your rational should include $5$ persuasive arguments for the development of a BMC$.15$ marks. $(3$ marks for each argument.$)$

c$)$Create a BMC for $1+1=3$ Tech Ltd$.$ This can be in the form of a diagram or table. All $9$ elements should be considered. $36$ marks. $(4$ marks for each completed section of the BMC$)$