$*$Prepare a case study for them with possible solutions.$$

$*$Create a Case Study Outline

$*$Summarize the problem. Be sure to state all relevant information like the name of the company, the concerns brought forward and by whom.

$*$Explain how this is a moral$/$ethical concern

Scenario:

Imagine that you are an ethics consultant brought in by PELOTON company to help fix the Problems Tied To Market Demand And Values, According to Business Insider yesterday the exercise equipment manufacturer laid off almost $3,000$ employees, Business Insider noted that the salaries of company instructors will remain the same. That's about $12$ times more than the $$40,510$ annual median salary for fitness trainers and instructors, according to the$$Bureau of Labor Statistics.$$

$$The central problem is one of hubris and bad judgment. Peloton incorrectly assumed that the demand created by the pandemic would continue to curve upward.$$

$$Peloton$$s problems are tied to market demand, but they are also tied to values. Any company no matter how popular or how rapidly it grows, must not lose touch with its core ethical values. Such values cannot be generated overnight, but must permeate through the organization via a culture of integrity. That way when a crises appears suddenly, a company like Peloton can respond organically and with authenticity.

$$Peloton didn$$t do that when the Consumer Product Safety Commission $($CPSC$)$ reported$$a number of serious accidents with its treadmill. It$$s first instinct was to dispute the information and respond defensively. That does not reassure consumers or investors. Instead of resisting public accusations, it should have offered to make amends immediately. Peloton didn$$t have the culture of integrity to do that, and now it is paying a heavy price,$$