Prepare an article for the business magazine that reports on, and critically analyze the objectives, operations and outcomes of a social enterprise or sustainable tourism business or special topic and include performance data and photos where possible. The magazine (it could be a fashion mag; a travel mag; a hospitality mag; a sustainability mag; a professional mag {like HBR, Fortune, Forbes etc.}; or some other mag) is expecting: great content in a feature which is engaging, and exhibits a clear and crisp writing style. Article quality not quantity is the key - include illustrations.

Proposed Format:

2. Title Page
4. Executive Summary/ Introduction
   2. Key problems / issues
   4. How the sustainable development goals are relevant
   6. Summarise outcome in 1-2 sentences
7. Background
   2. Set the scene: background information / relevant facts / important issues
   4. Demonstrate you have researched the problems in this case study
10. Evaluation of the case
    2. Outline the various pieces of the case study you are focusing on
    4. Discuss what is working / what is not in this case
    6. Discuss why these parts of the case are working / not working
13. Proposed solution / Changes
    2. Provide a specific/realistic solution(s) / changes needed
    4. Explain why this solution was chosen
    6. Support this solution with solid evidence such as:
       2. Concepts from class (articles / discussions / lectures)
       4. Outside research
       6. Personal experience (anecdotes)
16. Recommendations / Concluding remarks
    2. Determine and discuss specific strategies for accomplishing the proposed solution
    4. If applicable, recommend further action to resolve some of the issues
    6. What should be done and who should do it?
19. Research Appendix

Examples: https://www.unece.org/fileadmin/DAM/trade/wp6/documents/2018/Standards_for_SDGs/SDG11/SDG11_case_studies.pdf

https://unglobalcompact.org.au/wp-content/uploads/2020/04/2019.11.26_GCNA-SDG-Senior-Leaders-Guide.pdf

Notes

2. You report should provide the reader with a brief background of social enterprises or shared value businesses or special topic: what are they; what they do; how recent a phenomena are they; who are the stakeholders; and how they fit with a modern capitalist economy.
4. Your report is expected to contain pertinent primary data information that has been developed by your group. Your primary data can come from: your observations of the social enterprise or shared value business in action (e.g. what you experience visiting say a caf, bar or wherever the public interface of the organisation is); and/or discussions (and quotes) that you get directly from the operators or clients that you gather in person, by phone or by electronic means. As this is a magazine article / case analysis, no formal Harvard referencing at the end (out of text) is required - but sources would usually be given in-text e.g.: the website notes that 300 people were assisted ; staff said that business is increasing rapidly .
6. Your paper must contain a Research Appendix of one or 2 paragraphs that describes the nature and sources of your primary research and notes the name(s) and contact detail(s) phone number or email or some other appropriate evidence - of interviewee(s). No paper will be considered for marking that does not contain an appropriate Research Appendix. Alternatively, an annotated bibliography can be provided that includes critically evaluated annotations.
8. This is not a cut and paste from the internet exercise - articles that do not contain substantive primary data and do not provide a critical analysis cannot receive a pass grade.
10. It is useful to evidence and illustrate your research to include a contextual photograph of the article author(s) where practicable
12. Why is co-operative work by three (3) people allowed and encouraged? Learning by doing and discussing is important, so it is useful to work co-operatively to form and consolidate ideas. It is also practical for pairs to operate as: there are less individuals battling for opportunities to do things like meet with or call actors (e.g. managers or consumers of organisations); and it can feel more supportive if you have someone else to help collect primary data or discuss insights and formulate ideas.
14. How do groups submit their work? The article is written under name of all members (the article must be clearly labelled with names and IDs) and submitted by ONLY one of the members to the Assessment 3 dropbox in collaborate. If your partners appear to be free-riding, recognise this early and advise your lecturer early. Buddy-check will be enabled for you to testify one-anothers contribution.