Prepare an individual, case-based internalisation proposal report about Dan Murphy’s, considering expansion (opening a chain of stores) into either New Zealand or the United Kingdom. They need recommendations on the following issues:

1. Based on their respective levels of international competitiveness in your client's industry, which of the two countries would be most advantageous for the firm's international expansion? Justify your answer using relevant theory, models or concepts.
2. Based on the competitive pressures that your client is likely to face in its expansion, which strategy would be most appropriate for expansion into your chosen target market (country)? Justify your answer using relevant theory, models or concepts.
3. Is establishing a wholly-owned subsidiary through FDI an appropriate way for your client to enter the chosen target market (country)? If not, what alternate entry mode is best, and why? Justify your answer using relevant theory, models or concepts.