Question: Present a graphical model describing consumers selection of personal computer brand? My answer is : Demographic Brand image Preserved Value Acceptance Purchase http://www.chegg.com/homework-help/review-hewlett-packard-hp-case-case-questionnaire-given-towa-chapter-2-problem-4HPC-solution-9780132998260-exc

Present a graphical model describing consumers selection of personal computer brand?

My answer is :

Demographic

Brand image

Preserved Value

Acceptance

Purchase

http://www.chegg.com/homework-help/review-hewlett-packard-hp-case-case-questionnaire-given-towa-chapter-2-problem-4HPC-solution-9780132998260-exc

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