Prestige Perfume Industry and Analysis 1. PESTEL Analysis (Identify key factors that will have an impact on
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Prestige Perfume Industry and Analysis
1. PESTEL Analysis (Identify key factors that will have an impact on the Industry; do research)
2. Industry size, trends (Research and discuss Industry size, growth rate, profitability, life cycle, key drivers)
3. Competition (How is the competition structured? Concentrated? Fragmented? Use Five Force Model to discuss the competitive intensity)
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