Question: Primary Data for AMAZON Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed. at least 3 Source

Primary Data for AMAZON

Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed.

at least 3

Source

What it Measures

Data

Potential Usage

Example: Focus group

Product usage, motives, identify group level satisfaction, decision process, etc.

Qualitative

Identify different reactions of market segments to product. Identify marketing opportunities, product/service flaws and opportunities

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