Wk $4-$ Part B: Marketing Data Analysis

Internal Data

Evaluate intermal data sources for information that would be available to you if you were employed by the business and what information you will receive from each source.

Identify $3$ to $6$ sources of internal data and list them in the Source column of the Internal Data Table. For each source, input what it measures, data, and potential data usage in the respective columns. Insert or remove rows, as needed. Row $1$ contains a completed example for reference.

Internal Data Table

$\backslash$table$[[$Source$,$What it Measures,Data Type,$\backslash$table$[[$Potential Data$],[$Usage$]]],[$Example: Sales data,$\backslash$table$[[$Example: Monthly sales$],[$by specific product$]],\backslash$table$[[$Example: Average sales$],[$that month in US dollars$],[$for each of $10$ products;$],[$data can be segmented$],[$by business and$],[$consumer markets$]],\backslash$table$[[$Example: Can be$],[$used for trend$],[$analysis$,$ projections,$],[$and to measure$],[$effectiveness of$],[$promotions$]]],[$Customer count,$\backslash$table$[[$The number of customers$],[$each week that come into$],[$the store$]],\backslash$table$[[$Number of customers$],[$who made a purchase$]],\backslash$table$[[$Can help make the$],[$decisions of the$],[$busiest days of the$],[$week throughout the$],[$year$]]],[$Sales Report,$\backslash$table$[[$product performance$],[$customer buying behavior$]],$Analyze sales data,$\backslash$table$[[$sales trends$],[$customer buying$],[$behavior$]]],[$Customer Feedback,$\backslash$table$[[$Customer service$],[$intarartion$]],$Identity strengths,$\backslash$table$[[$Shows the strengths$],[$and areas for$]]]]$

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