Primary demand is the point where a consumer is aware of a category of offerings and has an interest in potentially taking an action. The next step for a firm is to:

Primary demand is the point where a consumer is aware of a category of offerings and has an interest in potentially taking an action. The next step for a firm is to:

Generate secondary demand by lowering prices to become the cost leader in the market.

Generate secondary demand, where they differentiate their offering from competitors.

Generate secondary demand by raising prices to ensure maximum revenue.

Generate secondary demand by performing an assessment of supply chains