Principle \#4 4 relates to looking for short-term, "low-hanging fruit"/"quick wins". Low-hanging fruit may be best defined as: High Effort/High Gain action steps Low Effort/High Gain action steps High Effort/Low Gain actions steps Low EffortLow Gain action steps QUESTION 2 Review Item \#13. If your decison criteria for changing vendors was "the best combination of 'Value for the Money' and 'Reliability", whose vendor would you switch to for Toiletries: Tichford Gingley Kingsley Maidnevale QUESTION 3 llem #7 discusses the opening of the new business park. Which of the following is true related to this development: This is a threat-the new business park tenants may hire away our people- and probably "cherry-pick" the best ones-leaving the ones we just as soon leave. This is an opportunity- with the Happyland them park closure and loss of family customers, this offers us a potential way to build our base of business customers Both of the above-it is an opportunity and a threat It is not really that significant, as Stuart alluded to in item \#10, we are (and need to stay) really focused on family customers