Prior to beginning work on this assignment, read Chapter 11: Pricing Decisions.

The pricing strategy for a product may vary from country to country; a product may be positioned as a low-priced, mass-marketed product in one country and a premium-priced niche market in others.

In your initial post, address the following:

• Select two similar brands that offer at least one line of similar products.
• For instance, Coca-Cola's diet product, Diet Coke, and Pepsi's diet product, Diet Pepsi: This is just an example, do not pick these brands!
• Then select two different countries; preferably a country aligned to the region you are working on from Week 2, and then a second country besides the one selected in Week 2.
  • For instance, Argentina and Germany. This is just an example, get creative!
• Compare the various pricing strategies each company uses to compete in each country.