Problem Identification: Consumers spending behavior is strongly influenced by a companys utilization of promotional activities. Customers have a stronger inclination to spend discretionary income during a promotional period due to the latent feeling of saving money by spending more.

Hypothesis 1: Increasing the frequency of sales promotions activities with coupons and BOGO sales will increase the sale and profitability of the organization.

Hypothesis 2: Discount sales have have a consistent and predictable positive impact on on store profitability. Loyalty programs and contests have a short-term positive impact on sales activities.

Create a Primary Research Proposal based on the information above and answer the questions.

* Recommendation for primary research needed to be collected to address the research problem (one qualitative and one survey).

* Explain the methods chosen, and why. * Detail the type of information you will be collecting through the primary research (the survey does not need to be written yet, but you should know what information you are missing from your secondary research review in order to address your problem).