write a marketing research report introduction on the information below:

Problem Identification: Consumers spending behavior is strongly influenced by a companys utilization of promotional activities. Customers have a stronger inclination to spend more money during a promotional period due to the latent feeling of saving money by spending more.

Hypothesis 1: Increasing the frequency of sales promotions activities with coupons and BOGO sales will increase the sale and profitability of the organization.

Hypothesis 2: Discount sales have a consistent and predictable positive impact on store profitability. Loyalty programs and contests have a short-term positive impact on sales activities.