Problem statement: Customers need content to discover & understand HP products & services through the shopping journey. Customer preference for channels of discovery (retail, brand.com, online store, search, YT) and nature of the content (video, images, GIFs, reviews, UGC, datasheets, comparative info) has changed over time. - Discovery is today inhibited due to the fractured nature of content production, homing, discovery routes, sales channels, platform limitations, and above all non-customer-centric content which focuses too much on HP products and not what the shopper is looking for.

Please answer following questions

Q1. How to enable seamless discovery of 'Shopper needs based content' - which meets customer's information needs at every stage of the shopping joumey while meeting HP objective of driving discovery

and preference.

Q2. How to enable seamless availability content to platforms and internal teams where and when needed?

Q3. How to build a process to produce content which is absent today and needed by shoppers?

Q4. How to deliver content 'on demand' to customers beyond the known channels of search & brand.com?

Q5. How can we monetize non product related content across channels?