Problem statement

Customers need content to discover & understand HP products & services through the shopping journey. Customer preference for channels of discovery (retail, brand.com, online store, search, YT) and nature of content (video, images, GIFs, reviews, UGC, datasheets, comparative info) has changed over time.

Discovery is today inhibited due to fractured nature of content production, homing, discovery routes, sales channels, platform limitations and above all non customer-centric content - which focuses too much on HP products and not what the shopper is looking for.

Project details expected answers and outcomes

How to enable seamless discovery of Shopper needs based content - which meets customers information needs at every stage of the shopping journey while meeting HP objective of driving discovery and preference?

How to enable seamless availability of content to platforms and internal teams where and when needed?

How to build a process to produce content which is absent today and needed by shoppers?

How to deliver content on demand to customers beyond the known channels of search & brand.com?

How can we monetize non product related content across channels??