Problems	Solution	Unique Value Proposition	Unfair Advantage	Customer Segments
Key Metric	Channels
Cost Structure	Revenue Streams

FillouttheLeanCanvasBusinessplanforYOUROWNbusinessideawith3points/sentencesineachofthe9boxes.

Problem Analysis -Whatare the 3 problems you are trying to solve via your products orservices?Essentially, whydoesyourcompany exist?

Customersegments-Whoareyourcustomers?(Targetedmarket, includingsizeanddemographics of thegroups)

Uniquevalueproposition-Whatmakesyourproduct/serviceunique?Yourphilosophyand/orpurpose.Thisguides youractions,spells outyouroverallgoal,andguidesdecision-making.

Maximum4-5sentenceson1page.

Solution-Describeyourproduct/serviceindetail,focusingonthecustomerbenefits.Answerthe "why should I spend my hard-earned dollars on what you are selling?" question that allconsumersareasking.What customerneedsdoyouplantosatisfy?Shouldbedirectlyconnectedto each Problem you stated previously. How are the "problems" your opportunity? *Extra pointsifyoucanarticulatehowyour businessalsosolvesasocialor environmentalproblem.

Unfair advantage -This is similar to your competitive advantage (i.e. - experience of yourgroupmembers,costeffectivebusinessmodel -limitedoverhead,trendyconcept,howyouwillprotectyouridea,i.e.through patents, copyrights)etc.?.

Revenuestreams-Howwillyoucreateasustainablerevenuestream?How willyoupriceyourproducts/services?

Cost structure- What are your expenses (fixed costs and variable costs)? How much will youtakeforincome(basedonthelegalformofyourbusiness-corporation,soleproprietorship,etc.)Answer: how many units (of product or service) will you need to sell in order to break even inone month? *Insert financial statement(s): Income Statement and Break-Even Analysis inappendices.

Keymetrics-Whatareyourmaingoals andobjectives?How willyouknow whenyouhavemetthem?

Channels-Whatisyour"pathwaytocustomers"?

Provide details about pricing, promotions and distribution; consider the "7 Ps" of marketing(Product, Price, Place, Package, Position, Promotion and People); Explain how you will attracttarget customers and penetrate the market (including types of sales promotions and advertising);Show your industry knowledge, andpresent conclusions based on market research. Add detailedfindings of market research, as well as any marketing pieces you develop (i.e. logos, brandstandards, flyers, social media, etc.) in appendix; Overview of operations and logistics (detailsaboutyour retaillocation, distributionchannels, sales strategies, etc.)