Problem-solving Case Study 10% (Week 4 Due in Week 5)

Instructions:

Please read this information carefully and make sure you understand the scenario and the task.

Case Study Background:

You are a consultant working for a retail company that sells clothing and accessories online. The company has noticed a decline in sales over the past few months and needs your help identifying the problem and coming up with a solution.

Your task is to analyze the company's sales data and provide a solution and recommendation for how they can increase sales. You should consider factors such as customer behavior, market trends, and the company's pricing and promotional strategies.

Companys Sales Data:

• Customer behavior: The company has noticed that the average time customers spend on their website has decreased by 20% over the past few months. Additionally, the percentage of customers who add items to their cart but do not complete the purchase has increased by 15%.
• Market trends: The company has noticed that sales of winter clothing items declined by 25% compared to the same period last year. Additionally, there has been a shift in customer preferences toward sustainable and ethically sourced products.
• Pricing and promotional strategies: The company has recently increased the prices of some of its best-selling items by 10%. Additionally, they have not run any major promotional campaigns in the past few months.

You can add more details where necessary; however, the information must be logical, practical, and in line with the provided background information.

Follow these steps to write the analysis report:

1. Identify the problem,
2. Analyze the company's sales data,
3. Make recommendations for how the company can increase sales,
4. Justify the recommendation,
5. Write an analysis report presenting the findings in a clear and organized manner:

Assignment Task:

Write the Analysis Report on the company's sales data and provide a solution and recommendation for increasing sales, including all these steps in fully well-developed and coherent paragraphs. The word count must be between 400-500 words. Submit the report in this document below.