Procter & Gamble makes such diverse items as peanut butter, toothpaste, laundry detergents, soaps, and potato chips. The fact that the firm makes at least eight different detergents is an example of $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$

Question $9$ options:

product mix width.

product mix consistency.

product mix depth.

a market mix.

a firm's using the total market approach.