Question: Procter & Gamble ( P&G ) decided to skip a generation of consumers when it began to market Old Spice deodorant. The target market consists

Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant. The target market consists of men aged 18 to 34 years old (Generation Y) who don'tremember the Old Spice brand sold to their grandfathers many years ago. P&G is using which type of segmentation variable?Type here to searchPrex16of 40Next _("In ")>
Procter & Gamble (P&G) decided to skip a generation of consumers

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