Procter & Gamble $($P&G$)$ is a consumer$-$packaged goods company where innovation is a key competitive advantage. This allows the firm to develop new products like Tide Pods and Cascade Platinum that consumers love. $P$&$G$ also uses its marketing expertise to develop unique product placements on television shows that highlight its brands. A SWOT analysis for $P$&$G$ would indicate that innovation in product design and marketing is a$($n$)$ for the firm.

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