Question: Procter & Gamble's Consumer Market and Knowledge function is responsible for _ _ _ _ _ _ _ _ , or the systematic design, collection,

Procter & Gamble's Consumer Market and Knowledge function is responsible for________, or the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing a company.
Question content area bottom
Part 1
A.
forecasting
B.
marketing research
C.
market-demand estimation
D.
market-potential analysis
E.
corporate environmentalism

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